Illustrative Design

Design projects by Malia Dahlquist.

The goal of this project was to take an existing board game and redesign it for a different age group. I took the traditional game of “Chutes and Ladders” and redesigned it to appeal to an audience of 16+. I designed and modeled the 3D environment to be an industrial warehouse of ladders and duct piping. The players have spy pieces and a spinner with a bullet.

This student project was recognized at the 2023 American Advertising Federation Awards in Phoenix, AZ.

• Gold ADDY – Sales & Marketing Packaging
  (S01A Product or Service Sales Promotion-Packaging, Student Award)
• Gold ADDY – Elements of Advertising Illustration
  (S25A Illustration – Single, Student Award)

Cereal box concept was designed from a random drawing of a food item and an animal: cherry + mongoose.